Strategic marketing for tackling social norms / China targetting bribers / Tender Defender board game

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Walking the Talk: Resources on Tackling Social Norms with Strategic Marketing and Communication Campaigns (Blog).  “[Social and behavior change communications] typically use normative messages to 1) convince people that behavior advocated in a campaign is already the norm; 2) correct misperceptions about prevalence and support for behavior; or 3) attach social stigma to unhealthy behaviors…The following shortlist of notable resources is a result of a grey literature review conducted in Spring 2021, which identified 34 documents, of which 20 directly provided insight into overarching social norms communications strategies.”

Malavika Krishnan/Tufts University: https://sites.tufts.edu/ihs/walking-the-talk-resources-on-tackling-social-norms-with-strategic-marketing-and-communication-campaigns/  

 

China’s corruption busters signal they plan to make bribe givers pay.  “China’s anti-corruption bodies and law enforcement organs have said they are exploring measures to get tougher on people who give bribes – not just officials who take them – and build a blacklist of suspected bribers.”

William Zheng/South China Morning Post: https://www.scmp.com/news/china/politics/article/3148047/chinas-corruption-busters-signal-they-plan-make-bribe-givers  

 

Tender Defender – Cards on the Table! (Board game).  “Tender Defender is a board game that helps civil society groups, journalists, activists, and others learn about public procurement and identify corruption risks that may arise. Through the eyes of a company director or a procurement department officer, players become better aware of just how important it is to uphold transparency and accountability in the public contracting process. They also gain a better understanding of ways to fight corruption. Anyone can play the game: just download it and print it out.”

Transparency International: https://www.transparency.org/en/publications/integrity-pacts-game

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